Helen founded XINC, Inc. in
September 2005, after having held significant marketing and promotion positions
at Zipatoni, The
Guild Group, BBDO Worldwide, Publicis/Bloom,
Reach Marketing (where she was President and CEO) and Tracy Locke, where she
was an executive officer and led and managed the Pepsi business. Other clients
Helen feels proud to have partnered with include Bear Naked Granola, Kraft,
Gillette, McNeil, General Electric, Clorox, Sara Lee Branded Apparel, Beck’s
Beer, Romanoff Caviar, Lands’ End, Masterfoods,
Nature Made Vitamins, Earthlink,
Duracell, Scott
Paper, Sanus and
Intel.
A graduate of Vanderbilt University, Helen also studied at the University of
Madrid. Helen is actively involved in a number of charitable organizations,
including the Inner-City Foundation for Charity and Education, where she serves
as a member of the Board of Directors and chair of its Marketing
Committee.
