Rob O’Mara – Media Activation and Retail Engagement

Rob O’Mara is the Managing Director of Strategy and Deployment at CRN International specializing in creating radio campaigns that make consumers and retailers take action. Winner of Adweek’s Media Plan of the Year for Local TV.

Successful programs have been created for Bear Naked, Nature Made Vitamins, Sundown Naturals, Newman’s Own, Florida Department of Citrus, David Seeds, Dole Smoothers, Pepsi, Unilever Foods (i.e. Ragu, Skippy, Lipton, Promise, Breyers) Campbell’s Soup, Pepperidge Farm, Kellogg’s (i.e. Special K, Nutrigrain, Morningstar Farms), Emmi Caffe Latte, Aveeno, Promise Activ Super Shot (an active plant sterol supplement reduces cholesterol).

Most recently used radio marketing for Johnson & Johnson that served to boost brand sales 60%, broke brand market share records, and achieved double digit national brand growth.


Rob has his MBA in Finance from Fairfield University where he graduated with honors.