Rob O’Mara is the Managing Director of
Strategy and Deployment at CRN International specializing in creating radio
campaigns that make consumers and retailers take action. Winner of Adweek’s Media Plan of the Year for Local
TV.
Successful
programs have been created for Bear Naked, Nature Made Vitamins, Sundown
Naturals, Newman’s Own, Florida Department of Citrus, David Seeds, Dole
Smoothers, Pepsi, Unilever Foods (i.e. Ragu, Skippy, Lipton, Promise, Breyers)
Campbell’s Soup, Pepperidge Farm, Kellogg’s (i.e. Special K, Nutrigrain,
Morningstar Farms), Emmi Caffe
Latte, Aveeno,
Promise Activ
Super Shot (an active plant sterol supplement reduces cholesterol).
Most
recently used radio marketing for Johnson & Johnson that served to boost
brand sales 60%, broke brand market share records, and achieved double digit
national brand growth.
Rob
has his MBA in Finance from Fairfield University where he graduated with
honors.
